Floor-Shield™ International Corporation is the franchise leader in the decorative concrete Color-Etching industry. Its main headquarters is in New Berlin, Wisconsin.

The owners of Floor-Shield consist of a group of businessmen whose business interest and experience include 25 years in marketing and advertising, 15 years in direct marketing and product fulfillment, 25 years in chemical engineering, and 20 years in franchise ownership.

Floor-Shield specializes in the professional design and on-site installation of custom, decorative concrete products.
"To unite a team of like-minded individuals dedicated to excellence, values, and principles that will create a warm family environment, attracting people of all walks of life who are driven to achieve their goals and dreams and are passionate about helping others live theirs."